Plymouth paid Warner Bros. $50,000 for name and likeness rights to the popular Road Runner cartoon image. And they paid an additional $10,000 for the beloved “Beep! Beep!” sound. A custom horn—gotta have it! It sounds gimmicky, but it worked – sales walloped expectations. Yet, it wasn’t just about a speedy little cartoon character; this machine was loaded with power, and it was fast as lightning.
The 1968 Plymouth Roadrunner revised the body of the Belvedere into a formidable muscle car with the stuff to prove it rumbling under the hood. The standard model hosted a 440 cu. in. V-8, known as the 440 Six Pack. But a $714 upgrade delivered a 426 HEMI with a stampeding 425 horsepower. Motor Trend called it “the most brazenly pure, noncompromising super car in history.”
1960 Ford Falcon
Introducing the virtues of its new Falcon model, Ford’s marketing department announced, “Here is a car that accomplishes the ‘impossible:’ gives you the handling and agility of a sports car . . . and the ride and comfort of a big car.” Offered as a “Tudor” or “Fordor” sedan or a wagon with two or four doors, the 1960 Ford Falcon delivered plenty of space neatly packed into a more economical machine.
With all practicality, the Falcon nestled a 144 cu. in., 6-cylinder engine under the hood, which provided power and fuel-efficiency. It could seat six, and it cost a mere $1,900 to put one in your garage. Significantly, the Falcon anticipated the Mustang, Ford’s most profitable sedan. It was also the platform from which other successful models would be launched throughout the sixties.
1962 Cadillac Coupe de Ville
This Caddy was lavish, and it could haul. The 1962 Cadillac Coupe de Ville housed GM’s Hydra-Matic 4-speed automatic transmission powered by a 325-horsepower V-8 engine with 583 lbs. ft. of torque. It could propel this leviathan from 0-60 in just 10.4 seconds, smoothly, quietly and quickly. Heck, in 30 seconds, you’d hit 100 mph. No need to stop there. The Coupe de Ville maxed out at 125 mph.
Some believe this 1962 Cadillac was the most advanced engine and chassis combination on the market. The bodywork was as exquisite as its engineering. Sharp tailfins and bold lines defined this luxury ride. Inside and out, high-class amenities came standard.
1963 Chevrolet Corvette Sting Ray Coupe
The Corvette is an all-American classic sportscar, and it all started in the late fifties and early sixties with this brilliant beast. Racing nationally at the Sports Car Club of America (SCCA) and showing off its stuff internationally at Le Mans, the Corvette could match anything the Europeans offered up. The split-window 1963 Chevrolet Corvette Sting Ray Coupe is perhaps the most recognizable and most elegant body on wheels.
The Sting Ray came with a 3- or 4-speed transmission and an overhead-valve V-8. With much of its weight setting on the back, and with rear-wheel drive, handling was quick and maneuverable, providing solid traction into turns and around corners. Sleek and elegant lines and wrap-around bumpers help give the Sting Ray its classic style. Today it’s a collector’s dream car.
1969 Dodge Charger Daytona
The 1969 Dodge Charger Daytona broke the 200-mph mark, and it was the first to do so in NASCAR history. Besides its speed, what defines this car is a two-foot-tall spoiler that lords over the rear. Completely functional, the massive wing lowers drag and maintains the power of traction. The engineers at Dodge worked to design a car that would hug the track tighter than any other.
Under the hood was a 440 Mopar big-block or the 426 HEMI. Yes. They were fast. In fact, they were so fast NASCAR effectively banned them from the track by changing the rule book—aerodynamic specs were no longer allowed. Daytona Chargers are highly collectible these days, fetching six figures. If the model houses a HEMI, you’re looking at up to $900,000!